Most people are already using Claude. The problem is the results are inconsistent, and there’s no clear way to turn that usage into something repeatable or scalable.
Without structure, it stays reactive,used for one-off tasks with mixed outcomes.
Our AI Certification changes that. It gives you a consistent way to frame problems, guide outputs, and apply Claude inside real workflows.
Turn it from a tool you try into something your team can actually rely on.


This isn’t about memorizing prompts.
It’s about learning how to apply Claude in real business contexts. You’ll learn how to structure problems, guide outputs, and evaluate results so they’re actually useful.
The focus is on turning unstructured challenges into clear inputs and building repeatable workflows you can rely on.
In our AI Training Program you’ll also understand how Claude fits within a broader AI toolkit and when to use it.
Usage is individual and inconsistent.
Claude access is rolled out across teams. People use it for writing, summarization, and ad-hoc problem solving. Usage varies widely depending on personal comfort and curiosity.
Teams report that “Claude is being used,” but it’s unclear how often, for what, or to what standard. Some outputs are strong, others unusable, and there’s no consistency across departments.
Each person develops their own way of prompting Claude, which leads to wildly different outputs for similar tasks. There is no shared structure for how Claude should be used in decision-making or workflows.
High variability. No standardization. Limited ability to scale results beyond individual users.
Usage is individual and inconsistent.
Claude access is rolled out across teams. People use it for writing, summarization, and ad-hoc problem solving. Usage varies widely depending on personal comfort and curiosity.
Teams report that “Claude is being used,” but it’s unclear how often, for what, or to what standard. Some outputs are strong, others unusable, and there’s no consistency across departments.
Each person develops their own way of prompting Claude, which leads to wildly different outputs for similar tasks. There is no shared structure for how Claude should be used in decision-making or workflows.
High variability. No standardization. Limited ability to scale results beyond individual users.
Claude is treated as a structured reasoning and workflow tool.
H4 What It Looks Like
Teams use Claude with shared prompting frameworks and defined use cases. It’s integrated into how work gets structured—not just how content gets produced.
Outputs become predictable. Teams start using Claude for thinking, not just writing. There’s alignment on where Claude fits in workflows, and results become easier to measure and compare.
Teams are trained to structure inputs before engaging Claude. There’s clarity on when to use Claude versus other tools, and governance exists around how outputs are used in decision-making.
Consistency across teams. Repeatable workflows. Claude becomes a multiplier for organizational capability, not just individual output.

Meet Your Guide: Christa Hill
Christa Hill is a product leader and AI educator who helps professionals build real capability with AI tools like Claude.
As Co-Founder of Tacit Edge, she specializes in moving people beyond surface-level use of AI into structured, repeatable ways of working using her Mindset → Skill Set → Tool Set framework.
Her work focuses on helping learners understand how to think with AI, not just use it. That includes learning how to structure problems, guide models like Claude effectively, and apply outputs in real workflows.
Christa has led product and strategy initiatives in global institutions and now works with professionals across Canada who want to move from experimentation to confident, practical use of AI in their day-to-day work.
This program reflects her belief that AI is not just a productivity tool, it's a way to develop a new kind of working capability.
For leaders who want guided discussion, accountability, and peer learning.
*Payment plans from 6-12 months available with Klarna
Monday & Wednesdays
For leaders who want weekly live coaching support.
*Payment plans from 6-12 months available with Klarna
Tuesdays 1:00 pm MT
Learning On Your Schedule
This program helps you move beyond prompts and build capability you can actually apply in your work.




My approach to utilizing AI tools has changed since taking this program. Before I was using AI tools without putting any thought behind it. Now I’m a lot more specific and a lot more intentional. I’m now using AI in a constructive and productive way.

Christa made AI feel a lot more practical for our team. She helped us cut through the noise and focus on the problems and opportunities we’re solving for first before selecting the various AI tools available. The workshop was a really useful level-set that unlocked some of the team while challenging others. Above all, she got us all more comfortable for solving problems in our day-to-day work.

Working with Christa Hill from Tacit Edge for our WWTA AGM was an absolute highlight. What truly set her apart was the effort she put in beforehand; she took the time to deeply understand the truss industry, ensuring her insights were perfectly tailored to our specific challenges. Christa has a rare gift for demystifying AI, breaking down complex technical concepts into actionable steps that resonate with our specific audience through examples. She is an engaging, sharp, and forward-thinking speaker who brought incredible energy to the event—I couldn't recommend her more highly for any organization looking to navigate the future of technology.

My priority is to get as much money in the hands of artists to be as creative as possible. So if I am using AI tools in a way that contradicts that in any way, that would never be okay. So finding a way to be clear in our organization on how we use AI tools, how we empower others to use the tools and to step into those conversations in a way that’s open, curious and humble.

"Finding new value in what you thought was your “IP,” Avnish turned his knowledge base into a custom GPT for the Not For Profit Sector."

“This education helped us not to waste valuable resources and time. "What I’m seeing emerge, which is really good from a leader perspective and ultimately for our corporate culture, is the design thinking mindset at the core of what Tacit Edge teaches, I’m starting to see it happen in our company."

"The program keeps you grounded in business value. I’m no longer stuck at the starting line. The tools and frameworks I learned have eliminated that hesitation, our team can move faster than ever.”

“This isn’t about getting excited over shiny new tools. It’s about asking: what problem are we solving? Why are we building this? The program keeps you grounded in business value. I’m no longer stuck at the starting line. The tools and frameworks I learned have eliminated that hesitation, and I can move faster than ever.“

Learn frameworks and workflows that improve productivity, communication, and problem-solving.

AI Is a Product—You’re the One Who Needs to Manage it.
Learn why AI is best managed like a product—not a project or a magic wand
Apply product thinking to real problems in your business
Experiment with AI tools to solve challenges faster and with less effort
Don’t Just Learn Tools—Learn the Strategic Landscape.
Explore the evolution of AI and where it’s headed
Understand AI across different levels of implementation: personal, team, enterprise
Evaluate tools through the lens of complexity, value, and risk


You Don’t Have to Be a Data Scientist But You
Do Need to Be Data Smart.
What makes data valuable, risky, or useless
Define what “data-ready” looks like for your organization
Build a strategy to prepare and protect the data that fuels AI
Data Stewardship Principles for Strategic Leaders
Know the Tech, So You Can Design the Strategy.
Understand core types of AI modalities: NLP, Computer Vision, Auditory AI
Learn how multi-modal AI tools together power real strategy
Use advanced prompt engineering to design smarter, more efficient workflows


Using prompting to build capacity and build AI into your organization’s DNA.
Build systems that scale your output, decision-making, and creativity
Go from “good enough” to “strategic” by layering AI into workflows
Learn to build more value with less drag, and tie it to strategic outcomes
Designing Intelligent Experiences That Feel Like Magic.
Understand how GenAI is trained, tested, and deployed
Build GenAI-driven solutions that align with business and customer strategy


AI Strategy Is Business Strategy Design for Real Transformation.
Use low-code tools to build autonomous workflows
Align internal efficiencies with external customer wins
Org Readiness Radar, assess AI maturity in your org
You Are the Brand, Make It Ethical, Human, and Future-Ready.
Define your AI values, policies, and positioning
Spot ethical red flags and confidently lead technical conversations
Build a strategy for staying smart, not just chasing shiny tools
Red Flag Playbook + Staying Smart Strategy


Christa J. Hill
ICF-PCC, PdM-L, PdM-C, ICF-ACPT, PMC-III | Co-Founder, Tacit Edge
Christa is a Co-founder of Tacit Edge where she blends her industry expertise to fuel our economy with empowered, innovative, and diverse leaders that embody the entrepreneurial spirit. Along with her co-founder Renee Matsalla, they have created high-caliber, standardized Product Management curriculum for SAIT, Athabasca University PowerEd, Brock University, and other educational and corporate institutions. Building on their success in product training, they’ve brought product thinking into the AI space—now certifying leaders in strategic AI literacy and application.
Christa started her career in the early days of online banking and money transfer services, while also working in various compliance roles in the financial services industry. She then took on a passion project in the not-for-profit sector to revitalize a local community recreation centre. Upon her return to tech, she discovered a path from Product Ownership at Getty Images to Product Management at Benevity. At Benevity, now a $1.1B unicorn tech company, her work was instrumental in scaling the platform to onboard and vet over 2 million global not-for-profits and disburse over $2 billion in funds, while elevating the grants application process in collaboration with Microsoft USA. She then led the vision of Benevity’s content API, which is designed to become the engine of Benevity's end-user experience.
Christa returned to FinTech with Morgan Stanley as Vice President, Global Private Markets Product Management. Christa was instrumental in moving money around the globe through purpose-built services that facilitate liquidity events within employee stock plans for private fortune 500 companies and start-ups. Additionally, she used her extensive API experience to create the first-ever public-facing API that scales the administration of a corporation’s lifecycle from private ownership to IPO. This ground-breaking work secured Morgan Stanley’s position as the premier product for Private Markets liquidity activities. Together with her technology partners, they rose from millions to billions of dollars in activity within 12 months.
As a proud member of the 2SLGBTQI+ community, and is an ICF PCC level Professional Business Coach with the ICF (International Coaching Federation). Christa is known for her diverse perspective on coaching Product and executive leaders, helping them to deepen their expertise in Product Leadership, organizational transformation and building business agility.
Christa is a Co-founder of Tacit Edge where she blends her industry expertise to fuel our economy with empowered, innovative, and diverse leaders that embody the entrepreneurial spirit. Along with her co-founder Renee Matsalla, they have created high-caliber, standardized Product Management curriculum for SAIT, Athabasca University PowerEd, Brock University, and other educational and corporate institutions. Building on their success in product training, they’ve brought product thinking into the AI space—now certifying leaders in strategic AI literacy and application.
Christa started her career in the early days of online banking and money transfer services, while also working in various compliance roles in the financial services industry. She then took on a passion project in the not-for-profit sector to revitalize a local community recreation centre. Upon her return to tech, she discovered a path from Product Ownership at Getty Images to Product Management at Benevity. At Benevity, now a $1.1B unicorn tech company, her work was instrumental in scaling the platform to onboard and vet over 2 million global not-for-profits and disburse over $2 billion in funds, while elevating the grants application process in collaboration with Microsoft USA. She then led the vision of Benevity’s content API, which is designed to become the engine of Benevity's end-user experience.
Christa returned to FinTech with Morgan Stanley as Vice President, Global Private Markets Product Management. Christa was instrumental in moving money around the globe through purpose-built services that facilitate liquidity events within employee stock plans for private fortune 500 companies and start-ups. Additionally, she used her extensive API experience to create the first-ever public-facing API that scales the administration of a corporation’s lifecycle from private ownership to IPO. This ground-breaking work secured Morgan Stanley’s position as the premier product for Private Markets liquidity activities. Together with her technology partners, they rose from millions to billions of dollars in activity within 12 months.
As a proud member of the 2SLGBTQI+ community, and is an ICF PCC level Professional Business Coach with the ICF (International Coaching Federation). Christa is known for her diverse perspective on coaching Product and executive leaders, helping them to deepen their expertise in Product Leadership, organizational transformation and building business agility.

Renee Matsalla
PdM-L, PdM-C, ICF-ACPT, CSPO, A-CSPO | Co-Founder, Tacit Edge
Christa is a Co-founder of Tacit Edge where she blends her industry expertise to fuel our economy with empowered, innovative, and diverse leaders that embody the entrepreneurial spirit. Along with her co-founder Renee Matsalla, they have created high-caliber, standardized Product Management curriculum for SAIT, Athabasca University PowerEd, Brock University, and other educational and corporate institutions. Building on their success in product training, they’ve brought product thinking into the AI space—now certifying leaders in strategic AI literacy and application.
Christa started her career in the early days of online banking and money transfer services, while also working in various compliance roles in the financial services industry. She then took on a passion project in the not-for-profit sector to revitalize a local community recreation centre. Upon her return to tech, she discovered a path from Product Ownership at Getty Images to Product Management at Benevity. At Benevity, now a $1.1B unicorn tech company, her work was instrumental in scaling the platform to onboard and vet over 2 million global not-for-profits and disburse over $2 billion in funds, while elevating the grants application process in collaboration with Microsoft USA. She then led the vision of Benevity’s content API, which is designed to become the engine of Benevity's end-user experience.
Christa returned to FinTech with Morgan Stanley as Vice President, Global Private Markets Product Management. Christa was instrumental in moving money around the globe through purpose-built services that facilitate liquidity events within employee stock plans for private fortune 500 companies and start-ups. Additionally, she used her extensive API experience to create the first-ever public-facing API that scales the administration of a corporation’s lifecycle from private ownership to IPO. This ground-breaking work secured Morgan Stanley’s position as the premier product for Private Markets liquidity activities. Together with her technology partners, they rose from millions to billions of dollars in activity within 12 months.
As a proud member of the 2SLGBTQI+ community, and is an ICF PCC level Professional Business Coach with the ICF (International Coaching Federation). Christa is known for her diverse perspective on coaching Product and executive leaders, helping them to deepen their expertise in Product Leadership, organizational transformation and building business agility.
AI & Product Management Educational Programs