About Tacit Edge
Strategic AI Literacy for the Future of Work
The world is shifting—fast.
AI is no longer optional, and the leaders of tomorrow are the ones learning how to integrate it today.
Tacit Edge exists to help individuals, teams, and entire organizations become future-ready by building
practical AI strategy skills—without needing to code. We believe everyone deserves access to the
tools, mindset, and confidence to lead in the age of automation.
About Tacit Edge
Strategic AI Literacy for the Future of Work
The world is shifting—fast.
AI is no longer optional, and the leaders of tomorrow are the ones learning how to integrate it today. Tacit Edge exists to help individuals, teams, and entire organizations become future-ready by building practical AI strategy skills—without needing to code. We believe everyone deserves access to the tools, mindset, and confidence to lead in the age of automation.
From Product Thinking to AI Strategy and certifying leaders in AI
From Product Thinking to AI Strategy
and certifying leaders in AI
Tacit Edge began with a focus on product management training and certification. Product thinking is the heart of our approach—a way of solving problems, aligning teams, and building smart, human-centered solutions.
As the pace of change accelerated, one thing became clear: AI strategy is now essential. The most valuable professionals aren’t just tech-savvy—they’re strategic, adaptable, and capable of leading through complexity.
Today, we teach AI literacy as a leadership skill—blending product thinking, strategic decision-making, and real-world business application.
This isn’t another AI course that teaches tools you’ll forget in six months. This is about thinking differently. Leading differently. And driving outcomes that actually matter.
Who We Serve
Aspiring Leaders & Team Contributors
Employees who want to stay ahead of disruption, build confidence with AI tools, and become the most valuable voice in the room.
Business Owners & Entrepreneurs
Business leaders who are looking to automate tasks, build smarter systems, and scale with clarity—not chaos.
Corporate Executives & Decision Makers
Leaders navigating workforce transformation, upskilling, and long-term innovation. You know it’s time to train your teams. We give you the roadmap.
Why Tacit Edge?
We bridge the gap between AI hype and practical strategy.
Our programs are built to meet you where you’re at—accessible, actionable, and designed for immediate impact. Whether you’re learning as an individual or leading transformation in your organization, we equip you with what you need to thrive in this new era.
Our programs are built to meet you where you’re at—accessible, actionable, and designed for immediate impact. Whether you’re
learning as an individual or leading transformation in your organization, we equip you with what you need to thrive in this new era.
No fluff. No overwhelm. Just real-world leadership powered by AI.
Meet the Founders
Christa Hill & Renee Matsalla are product leaders, educators, and passionate advocates for equity in tech. After helping hundreds of students break into top-tier roles and watching the rise of AI reshape the landscape, they decided to go all in on a bigger mission:
To make strategic AI literacy a baseline skill for the modern workforce— regardless of your background, title, or industry.
Together, they’ve trained thousands across sectors, collaborated with universities and global companies, and built a movement for human-first, future-focused learning.
Inclusive Innovation. Real-World Impact.
Tacit Edge is a Canadian-based tech education company on a mission to increase representation in tech leadership—especially among women, visible minorities, and underrepresented voices.
We partner with post-secondary institutions and private companies to deliver industry-relevant curriculum that blends online learning, coaching, and group facilitation. Our programs are designed to equip learners with the strategic skills they need to thrive in the age of AI—not just in tech companies, but across all industries.
Whether you’re an individual looking to grow or an organization looking to lead, we help you attract, train, and retain future-ready talent with a strong foundation in product thinking and AI strategy.
Our founders are passionate about empowering people to become the confident, capable leaders they were always meant to be—solving meaningful problems and shaping the future of innovation, business, and society.
Christa J. Hill
ICF-PCC, PdM-L, PdM-C, ICF-ACPT, PMC-III | Co-Founder, Tacit Edge
Meet CHRISTA
Christa is a Co-founder of Tacit Edge where she blends her industry expertise to fuel our economy with empowered, innovative, and diverse leaders that embody the entrepreneurial spirit. Along with her co-founder Renee Matsalla, they have created high-caliber, standardized Product Management curriculum for SAIT, Athabasca University PowerEd, Brock University, and other educational and corporate institutions. Building on their success in product training, they’ve brought product thinking into the AI space—now certifying leaders in strategic AI literacy and application.
Christa started her career in the early days of online banking and money transfer services, while also working in various compliance roles in the financial services industry. She then took on a passion project in the not-for-profit sector to revitalize a local community recreation centre. Upon her return to tech, she discovered a path from Product Ownership at Getty Images to Product Management at Benevity. At Benevity, now a $1.1B unicorn tech company, her work was instrumental in scaling the platform to onboard and vet over 2 million global not-for-profits and disburse over $2 billion in funds, while elevating the grants application process in collaboration with Microsoft USA. She then led the vision of Benevity’s content API, which is designed to become the engine of Benevity's end-user experience.
Christa returned to FinTech with Morgan Stanley as Vice President, Global Private Markets Product Management. Christa was instrumental in moving money around the globe through purpose-built services that facilitate liquidity events within employee stock plans for private fortune 500 companies and start-ups. Additionally, she used her extensive API experience to create the first-ever public-facing API that scales the administration of a corporation’s lifecycle from private ownership to IPO. This ground-breaking work secured Morgan Stanley’s position as the premier product for Private Markets liquidity activities. Together with her technology partners, they rose from millions to billions of dollars in activity within 12 months.
As a proud member of the 2SLGBTQI+ community, and is an ICF PCC level Professional Business Coach with the ICF (International Coaching Federation). Christa is known for her diverse perspective on coaching Product and executive leaders, helping them to deepen their expertise in Product Leadership, organizational transformation and building business agility.
Meet RENEE
Renee is a Co-founder of Tacit Edge and a globally recognized Product Leader and AI Educator. Known for her empathy and clarity, Renee has a unique ability to help others access their most innovative, creative, and strategic selves.
Through her work with institutions like SAIT, Athabasca University PowerEd, The Scrum Alliance, the New York Federal Reserve, and dozens of companies worldwide, she has trained hundreds of leaders to apply product thinking and AI strategy in real-world contexts. Her programs blend strategic frameworks with human-first facilitation—empowering professionals at every level to lead confidently and unlock their full potential.
Before co-founding Tacit Edge, Renee was a Senior Product Manager at Benevity, where she helped shape and launch some of the company’s most impactful innovations—contributing to Benevity’s rise to a $1.1B unicorn valuation. Her products include Missions, a behavior-change platform used by global brands like PayPal, Nike, and Apple, and Peer Matching, which launched in partnership with Google and raised $86 million for charity within three months.
Prior to Benevity, Renee held a leadership role at ActiveConversion, helping it become the leading sales and marketing platform for industrial B2B companies. She also worked internationally in Berlin, Germany, where she led the launch of mobile monetization tools used by Facebook, Google, and the world’s largest mobile gaming companies—an experience that deepened her passion for diversity, equity, and belonging in the tech space.
Renee is an ICF-certified Professional Business Coach (ACPT) and a seasoned facilitator known for her compassionate yet playful style, and dedication to human-first leadership. She brings a global lens to every conversation—whether she’s training a team in AI strategy or mentoring the next generation of product leaders.
When she’s not coaching or building curriculum, you’ll find Renee climbing, hiking, or playing flamenco guitar.
Renee Matsalla
PdM-L, PdM-C, ICF-ACPT, CSPO, A-CSPO | Co-Founder, Tacit Edge
Meet RENEE
Christa is a Co-founder of Tacit Edge where she blends her industry expertise to fuel our economy with empowered, innovative, and diverse leaders that embody the entrepreneurial spirit. Along with her co-founder Renee Matsalla, they have created high-caliber, standardized Product Management curriculum for SAIT, Athabasca University PowerEd, Brock University, and other educational and corporate institutions. Building on their success in product training, they’ve brought product thinking into the AI space—now certifying leaders in strategic AI literacy and application.
Christa started her career in the early days of online banking and money transfer services, while also working in various compliance roles in the financial services industry. She then took on a passion project in the not-for-profit sector to revitalize a local community recreation centre. Upon her return to tech, she discovered a path from Product Ownership at Getty Images to Product Management at Benevity. At Benevity, now a $1.1B unicorn tech company, her work was instrumental in scaling the platform to onboard and vet over 2 million global not-for-profits and disburse over $2 billion in funds, while elevating the grants application process in collaboration with Microsoft USA. She then led the vision of Benevity’s content API, which is designed to become the engine of Benevity's end-user experience.
Christa returned to FinTech with Morgan Stanley as Vice President, Global Private Markets Product Management. Christa was instrumental in moving money around the globe through purpose-built services that facilitate liquidity events within employee stock plans for private fortune 500 companies and start-ups. Additionally, she used her extensive API experience to create the first-ever public-facing API that scales the administration of a corporation’s lifecycle from private ownership to IPO. This ground-breaking work secured Morgan Stanley’s position as the premier product for Private Markets liquidity activities. Together with her technology partners, they rose from millions to billions of dollars in activity within 12 months.
As a proud member of the 2SLGBTQI+ community, and is an ICF PCC level Professional Business Coach with the ICF (International Coaching Federation). Christa is known for her diverse perspective on coaching Product and executive leaders, helping them to deepen their expertise in Product Leadership, organizational transformation and building business agility.
Everyone deserves the tools to thrive in the age of AI.
Let’s fast-track your path to relevance, impact, and leadership.
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