It’s Time to Place a Bet on Yourself, and Your Future.
You don’t need to know how to code.
You don’t need to become a data scientist.
But you do need to understand:
- How AI actually works at a practical level
- Where it creates risk and where it creates leverage
- How to apply it thoughtfully inside real business constraints
This is not just about learning tools.
It’s about learning how to think, decide, and lead when AI is part of the system.
In This AI Certification You’ll Learn How To:
See where productivity ends and real growth begins
Apply product thinking to AI decisions that actually stick
Translate messy business problems into solvable outcomes
Make confident AI decisions without over-relying on vendors or hype
Lead conversations your team and executives trust
This Isn’t a Generic AI Crash Course.
This is leadership training for the reality of modern work.
With our support, hundreds of professionals have stepped into more strategic roles, become trusted voices in AI conversations, and led AI adoption without sacrificing trust and clarity.
Not because they learned more "tools".
Because they learned how to think differently.
Does This Sound Like You?
You’re responsible for decisions that compound over time
You’re expected to guide AI conversations without a clear playbook
You’re technical but know skills alone won’t carry you forward
Or you’re non-technical and want to participate confidently in AI decisions
This program is built for leaders in the middle.
Where strategy meets execution.
Where clarity replaces guesswork.
LIVE COHORT PROGRAM
For leaders who want guided discussion, accountability, and peer learning.
$4,999 CAD
$3,999 CAD Promo
Two x 75 Minute LIVE Classes for 8 Weeks:
Monday & Wednesdays
Upcoming Program Start Dates:
April 6, 2026 (4 Spots Open)
June 1 (9 Seats Open)
*Payment plans from 6-12 months available with Klarna
SELF-DIRECTED PROGRAM
For leaders who want flexibility with optional live coaching support.
$2,300 CAD
6 x Weekly Drop In Coaching Sessions
Tuesdays 1:00pm MT LIVE
*Payment plans from 6-12 months available with Klarna
Watch The Live Info Session Replay
You’ve used ChatGPT. So has everyone else.
But here’s the truth: basic AI skills are already the baseline.
What will set you apart, and protect your career, is having judgment, context and the ability to connect AI to real outcomes.
8 week LIVE COHORT Program CUrriculum
(But you can go as fast as you want with our self-paced Program)
Module 1: Reframing AI
Through Product Thinking
AI Is a Product—You’re the One Who Needs to Manage it.
Learn why AI is best managed like a product—not a project or a magic wand
Apply product thinking to real problems in your business
Experiment with AI tools to solve challenges faster and with less effort
Module 2: AI Foundations for Strategic Thinkers
Don’t Just Learn Tools—Learn the Strategic Landscape.
Explore the evolution of AI and where it’s headed
Understand AI across different levels of implementation: personal, team, enterprise
Evaluate tools through the lens of complexity, value, and risk
Module 3: Data Readiness
You Don’t Have to Be a Data Scientist But You
Do Need to Be Data Smart.
What makes data valuable, risky, or useless
Define what “data-ready” looks like for your organization
Build a strategy to prepare and protect the data that fuels AI
Data Stewardship Principles for Strategic Leaders
Module 4: Understanding
Core AI Modalities
Know the Tech, So You Can Design the Strategy.
Understand core types of AI modalities: NLP, Computer Vision, Auditory AI
Learn how multi-modal AI tools together power real strategy
Use advanced prompt engineering to design smarter, more efficient workflows
Module 5: Prompt Engineering & Capacity Building
Using prompting to build capacity and build AI into your organization’s DNA.
Build systems that scale your output, decision-making, and creativity
Go from “good enough” to “strategic” by layering AI into workflows
Learn to build more value with less drag, and tie it to strategic outcomes
Module 6: Generative AI as a Business Asset
Designing Intelligent Experiences That Feel Like Magic.
Understand how GenAI is trained, tested, and deployed
Build GenAI-driven solutions that align with business and customer strategy
Module 7: Agentic AI + End-to-End Implementation
AI Strategy Is Business Strategy Design for Real Transformation.
Use low-code tools to build autonomous workflows
Align internal efficiencies with external customer wins
Org Readiness Radar, assess AI maturity in your org
Module 8: AI Ethics, Leadership, and Branding
You Are the Brand, Make It Ethical, Human, and Future-Ready.
Define your AI values, policies, and positioning
Spot ethical red flags and confidently lead technical conversations
Build a strategy for staying smart, not just chasing shiny tools
Red Flag Playbook + Staying Smart Strategy
We Offer TWO AI Certification Pathways
“I applied what I learned immediately—built a chatbot, got buy-in from my company, and now I’m leading AI initiatives. Our capstone wasn’t a theoretical project — it was a real-world problem with an industry client. That made all the difference in building real confidence.”
"I definitely used AI before this, but this has absolutely taken it to a whole other level. It’s incorporated into all areas of my life… It’s about being a more efficient human.”
“I feel like I have a unique edge now. I’m no longer competing with people who have the same background as me — I have something new to offer. I feel like I’m a valuable asset to any company.”
"This isn’t about getting excited over shiny new tools. It’s about asking: what problem are we solving? Why are we building this? The program keeps you grounded in business value. I’m no longer stuck at the starting line. The tools and frameworks I learned have eliminated that hesitation, our team can move faster than ever.”
THE DATA DOESN'T LIE:
AI job postings are growing 3.5x
faster than any other field
AI-savvy leaders earn 25%
more than their peers
97 million new AI-related jobs are
expected in the next few years
The question isn’t whether AI will impact your career.
it’s whether you’ll lead or lag behind.
The question isn’t whether AI will impact your
career, it’s whether you’ll lead or lag behind.
Christa J. Hill
ICF-PCC, PdM-L, PdM-C, ICF-ACPT, PMC-III | Co-Founder, Tacit Edge
Meet CHRISTA
Christa is a Co-founder of Tacit Edge where she blends her industry expertise to fuel our economy with empowered, innovative, and diverse leaders that embody the entrepreneurial spirit. Along with her co-founder Renee Matsalla, they have created high-caliber, standardized Product Management curriculum for SAIT, Athabasca University PowerEd, Brock University, and other educational and corporate institutions. Building on their success in product training, they’ve brought product thinking into the AI space—now certifying leaders in strategic AI literacy and application.
Christa started her career in the early days of online banking and money transfer services, while also working in various compliance roles in the financial services industry. She then took on a passion project in the not-for-profit sector to revitalize a local community recreation centre. Upon her return to tech, she discovered a path from Product Ownership at Getty Images to Product Management at Benevity. At Benevity, now a $1.1B unicorn tech company, her work was instrumental in scaling the platform to onboard and vet over 2 million global not-for-profits and disburse over $2 billion in funds, while elevating the grants application process in collaboration with Microsoft USA. She then led the vision of Benevity’s content API, which is designed to become the engine of Benevity's end-user experience.
Christa returned to FinTech with Morgan Stanley as Vice President, Global Private Markets Product Management. Christa was instrumental in moving money around the globe through purpose-built services that facilitate liquidity events within employee stock plans for private fortune 500 companies and start-ups. Additionally, she used her extensive API experience to create the first-ever public-facing API that scales the administration of a corporation’s lifecycle from private ownership to IPO. This ground-breaking work secured Morgan Stanley’s position as the premier product for Private Markets liquidity activities. Together with her technology partners, they rose from millions to billions of dollars in activity within 12 months.
As a proud member of the 2SLGBTQI+ community, and is an ICF PCC level Professional Business Coach with the ICF (International Coaching Federation). Christa is known for her diverse perspective on coaching Product and executive leaders, helping them to deepen their expertise in Product Leadership, organizational transformation and building business agility.
Meet RENEE
Christa is a Co-founder of Tacit Edge where she blends her industry expertise to fuel our economy with empowered, innovative, and diverse leaders that embody the entrepreneurial spirit. Along with her co-founder Renee Matsalla, they have created high-caliber, standardized Product Management curriculum for SAIT, Athabasca University PowerEd, Brock University, and other educational and corporate institutions. Building on their success in product training, they’ve brought product thinking into the AI space—now certifying leaders in strategic AI literacy and application.
Christa started her career in the early days of online banking and money transfer services, while also working in various compliance roles in the financial services industry. She then took on a passion project in the not-for-profit sector to revitalize a local community recreation centre. Upon her return to tech, she discovered a path from Product Ownership at Getty Images to Product Management at Benevity. At Benevity, now a $1.1B unicorn tech company, her work was instrumental in scaling the platform to onboard and vet over 2 million global not-for-profits and disburse over $2 billion in funds, while elevating the grants application process in collaboration with Microsoft USA. She then led the vision of Benevity’s content API, which is designed to become the engine of Benevity's end-user experience.
Christa returned to FinTech with Morgan Stanley as Vice President, Global Private Markets Product Management. Christa was instrumental in moving money around the globe through purpose-built services that facilitate liquidity events within employee stock plans for private fortune 500 companies and start-ups. Additionally, she used her extensive API experience to create the first-ever public-facing API that scales the administration of a corporation’s lifecycle from private ownership to IPO. This ground-breaking work secured Morgan Stanley’s position as the premier product for Private Markets liquidity activities. Together with her technology partners, they rose from millions to billions of dollars in activity within 12 months.
As a proud member of the 2SLGBTQI+ community, and is an ICF PCC level Professional Business Coach with the ICF (International Coaching Federation). Christa is known for her diverse perspective on coaching Product and executive leaders, helping them to deepen their expertise in Product Leadership, organizational transformation and building business agility.
Renee Matsalla
PdM-L, PdM-C, ICF-ACPT, CSPO, A-CSPO | Co-Founder, Tacit Edge
Meet RENEE
Christa is a Co-founder of Tacit Edge where she blends her industry expertise to fuel our economy with empowered, innovative, and diverse leaders that embody the entrepreneurial spirit. Along with her co-founder Renee Matsalla, they have created high-caliber, standardized Product Management curriculum for SAIT, Athabasca University PowerEd, Brock University, and other educational and corporate institutions. Building on their success in product training, they’ve brought product thinking into the AI space—now certifying leaders in strategic AI literacy and application.
Christa started her career in the early days of online banking and money transfer services, while also working in various compliance roles in the financial services industry. She then took on a passion project in the not-for-profit sector to revitalize a local community recreation centre. Upon her return to tech, she discovered a path from Product Ownership at Getty Images to Product Management at Benevity. At Benevity, now a $1.1B unicorn tech company, her work was instrumental in scaling the platform to onboard and vet over 2 million global not-for-profits and disburse over $2 billion in funds, while elevating the grants application process in collaboration with Microsoft USA. She then led the vision of Benevity’s content API, which is designed to become the engine of Benevity's end-user experience.
Christa returned to FinTech with Morgan Stanley as Vice President, Global Private Markets Product Management. Christa was instrumental in moving money around the globe through purpose-built services that facilitate liquidity events within employee stock plans for private fortune 500 companies and start-ups. Additionally, she used her extensive API experience to create the first-ever public-facing API that scales the administration of a corporation’s lifecycle from private ownership to IPO. This ground-breaking work secured Morgan Stanley’s position as the premier product for Private Markets liquidity activities. Together with her technology partners, they rose from millions to billions of dollars in activity within 12 months.
As a proud member of the 2SLGBTQI+ community, and is an ICF PCC level Professional Business Coach with the ICF (International Coaching Federation). Christa is known for her diverse perspective on coaching Product and executive leaders, helping them to deepen their expertise in Product Leadership, organizational transformation and building business agility.
Everyone deserves the tools to thrive in the age of AI.
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Tacit Edge Product Leadership
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